While every home sale is unique, we approach every home sale with a deep appreciation for the 13 P's that underpin our service offering.
People: If we didn't love working with people, we wouldn't work in real estate. The true joy is helping people navigate their changing lives and using our expertise to get them happily moved.
Priority: We value and respect both sellers and buyers. Sellers are our clients for whom we work, and buyers are our customers to whom we sell. While sellers are our priority, a great deal of what we do is with buyers, who we take along on an enjoyable and trustworthy purchasing journey.
Protection: In any negotiation, information is power. Protecting home sellers' personal information throughout the transaction is imperative. This goes beyond advising home sellers to depersonalise their homes of photos and certificates. We have a firm policy of not discussing our vendors with the buyers. Too often, agents seeking a sale divulge personal information about the home seller and their motivation for moving, such as divorce or work relocation. Sharing home sellers' information is rarely a positive move for home sellers and is not likely to draw out the highest and best offer from the buyer. The less buyers know about who they are negotiating with, the better.
Professionalism: Representing you when selling your home is a role we take seriously. We understand that our manner, responsiveness, communication, and
Price: We demystify the appraisal range and show that it's based on comparable sales data, giving you a solid starting point for advertising your property. Buyers are often well-educated on where their property will likely sit in today's market. If your price is too high, you can expect to hear crickets, and if you price it too low, be prepared to attract a large crowd of the wrong buyers. An advertising range based on a genuine appraisal that reflects the home seller's expectations is the best way to attract the right buyers to your home.
Preparation: Over the years, we have worked with hundreds, if not thousands, of home sellers to prepare their homes for the market. While some people required a few tips, others have moved out, handed us the keys, and asked us to tell them when we have finished overseeing the painting, new floors, improvements, repairs, staging, styling, and gardening. Over the years, we have built strong relationships with highly reputable and trustworthy tradespeople.
Presentation: This involves everything from staging and styling to addressing maintenance issues and creating effective marketing materials. We are deeply committed to enhancing the appeal of your property, ensuring that it captivates potential buyers when they are looking online and at walk-through inspections.
Our firm belief is in doing only those things that significantly contribute to selling your home at a higher value. We avoid spending your money on advertising materials that won't benefit your sale, such as newspaper ads, and we certainly refrain from anything that could detract from the potential buyer viewing your home, such as a video walk-through.
Profit: Many home sellers find it complex to decide which improvements to undertake before selling. Our strengths lie in identifying and advising home sellers on what will likely give them the greatest return on their investments.
Provision: Since opening our doors, we have offered home sellers a means to complete necessary home improvements. For Frost Real Estate clients, we offer a CARETAKER service that oversees all aspects of your property's presentation to prepare it for the market. You don't need to worry about finding trades or coordinating the schedule. We do it all for you - and FREE of CHARGE! We've always done it that way and intend to continue you doing so because we know it can make all the difference to your sale, both in time on the market and in the price you achieve. Home sellers pay for the cost of the service only (invoices supplied) when one of the following occurs: at settlement, you withdraw your listing or four months from signing contracts. No interest is charged if these terms are met.
Position & Power: Maintaining the upper hand throughout the sale is critical to achieving a great result. Our unique sales process places home sellers in the best position when selling to achieve the highest and best offer in the market.
Process: Our sales process comprises thoughtfully considered steps designed to benefit the home seller first. Like links in a chain, each part strengthens the other, producing a strong result.
- Private Sales By Negotiation.
- Properties Shown to Qualified Buyers by Private Inspection Only
- Inspections at Times to Suit Both the Seller & Buyer
- Expert Property Preparation & Presentation Service
- Pre-Sale Building & Pest Inspections
- A Live Offer Process with Vendors Present
Promotion: Advertising campaigns that are cost-effective and focused on advertising your property, not our brand. We work with a team of professionals in their field to bring together a marketing campaign of which you can be proud.
Peace of Mind: The journey we offer home sellers is as much about getting results as it is about providing a positive journey. Our clear communication and transparency offer our sellers peace of mind. That only comes when you know everything has been done reasonably possible to achieve the best result for you.